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Retail and Brands (R&B)

The rise of social media, location based marketing, automatic identification and data capture framework and such other technologies are driving consumer behavior and are creating a greater urgency for retailers to address new marketplace realities.  Retailers will be increasingly constrained in their ability to influence the customer behavior due to market saturation, the rise of multichannel buying and diminishing consumer loyalty.

Retailers have the ability to capture more information about their customers than they've ever had before, but many are struggling to figure out what it all means. Retailers are often found asking themselves - how can I derive game changing insights from this data and execute at the right time?

In order to gain competitive edge in today's changing retail landscape and ensure success, retailers will need to ensure they engage customer with innovative solutions, create value with emerging media, better forecast the market demand and reduce operating costs.

Challenges in Retail Industry:

  • Customer Loyalty and Engagement
  • Merchandizing and In-store Targeting
  • Demand Forecasting
  • Sales and Operations Planning
  • Pricing and Revenue Optimization

How can Symphony Analytics help? Success Stories

  1. Retailer Propels Growth with Integrated Analytics and In-store Engagement

    Our team created advanced predictive models and integrated them with in-store operational systems to analyze the captured data and respond at real time.
  2. Retailer optimizes revenue with analytics advantage

    Our team optimized the operations of a major retail giant and fiercely reduced inventory wastage by aligning inventory and supply with the demand forecast. Advanced scenario management and what-if simulation capabilities enabled financial impact evaluation before executing the operations plan.

 

Resources

Marketing on demand

Marketing: On-Demand

You have 3 seconds to inspire your consumer. See how Symphony Analytics uses cutting edge technology and integrated predictive analytics to help companies make relevant interaction with every customer, every time. Read more

card

Omnichannel Retailing: A Trump Card in the Hands of Retailers

The rise of social media, location based marketing, automatic identification and data capture framework and such other technologies are driving consumer behavior and are creating a greater urgency for retailers to address new marketplace realities. Read more

surf the wave

Retail and Brands: Surf the Wave

Turn the flood of diverse data into brand-building decisions and customer loyalty. Read more

 

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